A Streamer Content Creator Bringing People Together One Cookie at a Time

Marlon Westby, better known as Mwest, is a streamer and content creator who hosts a show with a sweet twist. Based out of California, USA, he invites guests to share Crumbl Cookies with him live in front of hundreds of people on Twitch. Crumbl Cookies, known for their unique and crazy flavors, changes their menu every week. Mwest uses this to his advantage by having guests come on and rate the new flavors.

This not only makes a great icebreaker, but it also leads to lots of funny and natural conversations instead of a boring interview. Guests and the audience love it, and it has become a big hit in the community!

The style and production of the show are top-tier and unlike anything most people have ever seen. We were able to interview Mwest about how he came up with the idea. He said he started the Crumbl Cookie show as a way to give back to the community. He picks his guests based on their ability to give helpful insight to him and the audience. “While we are on the show, I am also learning,” said Mwest.

We also got to interview one of Mwest’s first Crumbl guests, Ayoehh, who loved his experience. He said, “My biggest takeaway from participating, and even watching him interview others, is that the content Mwest and others deliver is intentional. And it’s difficult to ‘make it’ as a creator if you're not intentional.”

Ayoehh also said, “Mwest is a talented creator that always puts community first and streaming second. His skill at talking with his audience is something not everyone has, and he’s very organized. It’s no wonder he’s almost at 75 average viewers!”

Mwest shared that the biggest keys to his success are “being consistent, giving back, and being open and willing to share with others.” He also opened up about the hardest challenge he faced — the death of his mother and other loved ones. He said he felt lost for a long time, but when he learned to appreciate the family he still had, he was finally able to find success.

Pictures of Mwest